FILIERA CORTA DEL MUGELLO: PRODUCE FROM ITALY’S MOST PRISTINE AREAS
Fruits and vegetables from our “Filiera Corta del Mugello” come from farms located within a radius of 70km from our headquarters in Vicchio: this is enough to include valleys, hills and mountains within one of Italy’s most pristine areas.
In addition, “Filiera Corta del Mugello” means:
- Total traceability of products
- Continuous quality control right from the farm
- Reduced carbon footprint: the short distance between farms and our premises means less CO2 burned for transport and refrigeration.
- Re-discovery of ancient cultivars, more resistant to pests and adverse conditions and therefore more suitable for organic farming.
“Filiera corta del Mugello” is the first of the territorial brands that we have developed thanks to the “Multifiliera del Mugello” project, the largest integrated production project in Tuscany, a project we’ve been leading since 2016.